Lead Generation is the #1 goal of your company as it’s how you feed your family!
Whether it’s business 2 business lead generation lists, end consumer lead generation or lead nurturing so the majority of your “hot lead” or “long term potential clients” in your sale pipeline do in fact become clients, you need lead generation.
Are you effectively using your email lists? Is your “sales” script working? Are your customers hearing what you think you are telling them? Are you finding your customers pain points?
As the most important part of your business this relies on most of the sales and marketing parts of your business being advertising, web contact, events, presentation, social media (all the fun things) to bring you the leads and convert them to sales.
Lead generation can be generated through various digital means such as, contextual advertisements, emails, social media or even direct traffic from search engines such as Google to your website or other online platforms. These resources need to be used effectively or else they will have no ROI. We will help you to generate “quality” leads over a large number of junk “quantity” of leads. That way you will have a higher conversion rate and a higher ROI.
We can show you how to find targeted and qualified leads in both “acquisition” (new) markets and retention (current) markets through online and offline platforms. If you business is growing at 10% per year naturally, is it really growing or should your business be growing at 20% per year?
We help you implement simple and effective ways to grow your lead generation without having to take too much time out of you servicing your current client database.
Digital Marketing Strategy
Before beginning any online marketing campaigns, it’s best to know what you’re trying to accomplish, and have a crystal-clear plan for how you get there. Most client engagements begin with a strategy discussion, in which we review your situation and devise a fully cohesive and integrated lead and sales generation plan for your business.
Capture More Leads
Once you have a steady flow of website traffic, we deploy the best lead capture methods for converting those visitors into prospects. This includes creating landing pages, offers and web forms that motivate visitors to engage further with your marketing process. Your lead capture system ensures your sales funnel is continually topped up with fresh prospects.
Effective lead nurturing is the secret to generating highly qualified sales leads who are ready, willing and able to do business with you. Lead nurturing strategies start with email autoresponder campaigns. More advanced nurturing tools include audio and video content, print direct mail and direct response webinars.
Convert More Leads
Website traffic is useless to you if it doesn’t convert into high-quality leads and ideal customers and clients. Conversion Rate Optimisation (CRO) is the art and science of boosting the percentage of your website visitors who subscribe, enquire or buy. We use conversion research methods and A/B split testing to drive more leads, without increasing your traffic costs.
Test, Tweak and Optimise
Testing and tracking is rated as the number one “secret weapon” by many of the world’s top digital marketers. Yet this is also the step most people leave out. We actively report on how visitors are interacting with your website. This tells you what’s working and what isn’t, allowing you to rapidly improve. Without access to this information, you’re flying blind.